Shiseido White Lucent Brightening Gel Cream 50ml


Reawaken your skin’s sensors. Illuminate your skin’s radiance. Focus on theneuroscience of your skin’s senses. With this refreshing moisture cream, ReNeura Technology+™ directs internal sensory signals, to make skin optimally responsive to the age-defying benefits of skincare. It intensively brightens, diminishes the look of dark spots and unevenness, moisturizes, and smoothes lines. Illuminating you.

Japanese Beauty: Where Timeless Eastern Tradition Melds with Cutting-Edge Innovation

The beating heart of global excellence in beauty and technology has always been Japan. Our rich and varied cultural heritage, coupled with our thirst for innovation in textures and formulas, has meant that Japan is uniquely positioned to inspire and evolve the meaning of beauty around the world.

As an ethos, Japanese Beauty stands for the culmination of centuries of beauty and health rituals, for cherished traditions passed down from grandparents to parents to children. From the striking makeup of Kabuki actors, to onsen spa treatments, to the iconic makeup worn by geishas and the well-being-boosting practice of shinrin-yoku (known in the West as forest bathing), J Beauty is steeped in our rich cultural heritage.

The popularity of J Beauty over recent years has given people an insight into an unexplored culture, colorful and fulfilling traditions, and long-treasured skincare ‘secrets’. Japanese Beauty is renowned for its ability to constantly innovate with new technologies, textures and formulations. But the true nature of Japanese Beauty is so much more than a passing fad or a short-lived trend: it’s a lifelong commitment to excellent and unparalleled self-care. Japanese Beauty is as much about inner beauty as it is about the beauty others see on the surface; it’s less focused on trends and instead places more importance on a lasting sense of beauty. It’s spiritual and sensorial and it impacts every area of life. But it is most renowned for its exceptional skincare.

Japanese Beauty, especially skincare, has always been focused on time-honored methods and traditions. Equally, it is centered around understated opulence and groundbreaking innovation. Japanese beauty products are simultaneously simple and complex in design and formulation.

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